Hola & hello!

I've been writing for over 15 years, regardless of the title in my email signature.

Along the way I've been a copywriter, Creative Director, regional lead, mentor, account guy, and occasionally, the one in charge of the agency's Word of the Day.

I've helped teams create ideas for Fortune 500 companies, startups, governments, nonprofits, and healthcare brands across the U.S. and Latin America.

Some of those ideas changed businesses.

Some changed lives.

Some won awards.

One even earned a client a spot at the United Nations SDG Summit.

I've never been loyal to a category.

Only to the idea.

If I weren't in advertising, I'd probably be helping dogs.

Maybe as a veterinarian.

Maybe convincing more people to adopt.

Either way, I'd still be trying to solve problems.

Dogs deserve good ideas too.

Places I’ve worked

TogetherWith USA

To date / Remote from New Jersey

McCann NYC / LATAM region

L&C / NYC

Ogilvy / Ecuador

López Negrete Communications / Houston

Clients

Janssen Pharmaceuticals

Cigna

Alliant

Red Cross

CHRISTUS Health

Baptist Health

Ecuadorian Department of Health

Vivir Foundation

United States Agency for International Development

KAIRE

New York Lottery

Walmart

The Coca-Cola Company

General Motors

Mastercard

AB InBev

Nestlé

Jeep

OnStar

Thumbtack

Domino's Pizza

Industry honors

Jury member for the Telly Awards, Clio Health Awards, New York Festivals, MAD Stars Asia, Effie Global Best of the Best Awards, Effie Latin America and AdForum.