Diageo / Old Parr / USA, LATAM & Japan

Live The Life You Love

Old Parr, a Scottish whisky that has been on the market for more than 100 years and always communicating it’s the drink to celebrate your successes, needed a refresh to be relevant to younger audiences. The traditional formula for living a joyful life it’s now outdated, because success can be many things and always on your own terms. So, we reminded younger generations to live a joyful life by trusting their intuition and deciding for themselves.