Chevrolet / Colombia

Let’s Continue Driving Together

The launch of the new global brand platform coincided with the closing of the factory in Colombia and the introduction of a new line of imported vehicles, leading many to believe Chevrolet was disappearing. So we adapted the original concept (while keeping cultural fluency) to remind Colombians that Chevrolet has always been—and will continue—driving with them. This hero spot, part of a 360° campaign, helped boost both positive sentiment and sales.