Chevrolet / Colombia

Let’s Continue Driving Together

The launch of the new global brand platform overlapped with the closing of the factory in Colombia and launch of a new portfolio of imported vehicles. People started to believe and say the brand was going to disappear. That’s why we adapted the original concept to remind Colombians, that Chevrolet and them have always been and will be driving together. This hero spot was part of a 360 campaign that helped increase positive sentiment and sales.