AB-InBev / Colombia

Nativa-Meter

Idea

Farmers in Córdoba were losing cassava crops to heavy rains, putting Nativa beer’s main ingredient at risk. Working with meteorologists, we turned Nativa's beer bottle into a rain gauge that helped farmers know when their crops were at risk and when to take action.

Results

Helped save 850 tons of cassava • Increased regional sales by 140% • 30+ awards including Cannes, D&AD, Clio and Fast Company’s Innovation by Design Awards • Client invited to speak at the United Nations SDG Summit in NYC