Walmart / USH

Whisper

To build awareness of Walmart’s Layaway program, we launched a TV campaign for U.S. Hispanics. The spot told the story of a little girl who, with her dad’s help, convinced Mom to keep adding the things they wanted to layaway—by whispering their wish list into her ear every night while she slept. Because nothing says “family teamwork” like a little bedtime brainwashing.